Svetlana Popova — Permanent Makeup
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Svetlana Popova, permanent makeup artist
About

Facts About Svetlana Popova

Svetlana Popova is the founder of a permanent makeup school and an internationally recognized trainer with 12+ years of experience — author of original micropigmentation techniques taught to thousands of artists worldwide.

Track record

Credentials & Achievements

The technique

Author's Scientifically-Grounded Permanent Makeup Technique

In my work, I use my own Stroke Scheme Without Spots and Gaps™ technique, developed for controlled and even pigment implantation.

The technique isn't based solely on a fixed needle depth. Before the procedure I assess the skin's individual characteristics, and throughout the session I control skin tension, hand position, needle movement, pass density, and pigment distribution.

A specific overlap pattern for working sections is aimed at reducing gaps and local pigment over-saturation. This helps achieve a more even result already after the first procedure and minimizes the need for further intervention after healing.

In my practice, around 90% of clients do not need a touch-up after the first procedure.*

I use professional pigment systems formulated for permanent makeup and select the formula and shade individually, based on the client's original color, the treatment area, and skin characteristics. This approach is aimed at predictable healing and reducing the risk of unwanted color shifts over time.

*Individual results and the need for a touch-up depend on skin characteristics, healing, the technique used, and adherence to aftercare recommendations.

Championships and judging

Awards & Recognition

Selected awards, speaker plaques, and judging honors from international permanent makeup congresses and championships.

Svetlana Popova on stage at a WULOP awards ceremony, holding a trophy
WULOP Awards Ceremony
Shelf with a collection of Svetlana Popova's trophies and awards
Awards Collection
National Business Awards 2025 trophy, Creative Industries category, Winner
National Business Awards — Creative Industries, Winner, 2025
WULOP CIMA award for Svetlana Popova, Speaker, Lima 2023
WULOP · CIMA — Speaker, Lima, 2023
WULOP 2023 Ex-Yu Balkan Countries award, Grand Stage Speaker
WULOP — Grand Stage Speaker, Balkans, 2023
WULOP 2022 award, Speaker of the World PMU Championship semifinal, Saint Petersburg
WULOP — Semifinal Speaker, Saint Petersburg, 2022
WULOP 2022 CZ&SK award, Semifinal Jury member
WULOP — Semifinal Jury, CZ & SK, 2022
Congreso Giving Love recognition plaque, Maestro Solidario, October 2022
Congreso Giving Love — Maestro Solidario, 2022
Lash&Brow Belarus 2017 certificates for judging and speaking
Lash&Brow Belarus — Judge & Speaker, 2017
Universe Lash&Brow Championship 2017 Gold Star award, Best Microblading Master, Krasnodar
Universe Lash&Brow Championship — Best Microblading Master, 2017
The Lines PMU & Microblading Guide Top Master plaque, Saint Petersburg 2018
The Lines PMU & Microblading Guide — Top Master, 2018
Interviews and features

Mass Media

Russian and international media have covered Svetlana Popova's professional path, original techniques, international work, and contribution to modern permanent makeup.